Our chosen song to create a music video on is Rizzle Kicks - Miss Cigarette.
Initial Notes.
We looked at Rizzle Kick's for 'Miss Cigarette' and took ideas from this, we liked the opening of them being outside sat on the bench and felt our video should begin outside with who ever is playing Miss Cigarette walking down the street. The 50's theme we felt would suit our video, and we would use 50's style clothing, hair etc to support this. The song 'Miss Cigarette' has a lot of random shots which don't correspond or relate to this song/video in anyway e.g. them sat in a kitchen/diner. As well as someone being sat on a bench, we was also going to have someone dragging a microphone down the road, this represents the random theme which runs throughout the video. Another shot we was going to include was spelling out Miss Cigarette using letters written on cardboard with each letter being in a different colour and a different font, the video that inspired us to do this was Bob Dylan's Subterranean Homesick Blues we felt this would work in our video as it's different and unlike anything you see in videos today.
Initial Notes.
We looked at Rizzle Kick's for 'Miss Cigarette' and took ideas from this, we liked the opening of them being outside sat on the bench and felt our video should begin outside with who ever is playing Miss Cigarette walking down the street. The 50's theme we felt would suit our video, and we would use 50's style clothing, hair etc to support this. The song 'Miss Cigarette' has a lot of random shots which don't correspond or relate to this song/video in anyway e.g. them sat in a kitchen/diner. As well as someone being sat on a bench, we was also going to have someone dragging a microphone down the road, this represents the random theme which runs throughout the video. Another shot we was going to include was spelling out Miss Cigarette using letters written on cardboard with each letter being in a different colour and a different font, the video that inspired us to do this was Bob Dylan's Subterranean Homesick Blues we felt this would work in our video as it's different and unlike anything you see in videos today.
We decided to analysis another Rizzle Kicks video to get a grasp of their style, which we all believe is quite individual. The genre they fall under is hip hop however we believe that they do not conform to contemporary hip hop conventions such as the males wearing brand clothing and expensive jewelry and being accompanied by a scantily dressed female. We believe their style and sound is quite unique and takes elements from old 1980’s and 90’s style of hip-hop. Toby Lockerbie, who also directed Rizzle Kick’s other single Miss Cigarette, as well as several other songs by the duo, directed the video.
As mentioned before, we don’t believe that neither the video nor the duo adhere to contemporary hip hop conventions. However they do use some elements from 1980’s hip hop culture such as the old boom box. The setting is also an opposite to hip hop conventions; they are situated in a British seaside town and walk around as opposed to usually the artists driving around in luxurious cars in extravagant cities such as Miami and Los Angeles in America.
We would place this video in the category of both performance and narrative. We believe this to be the case due to the duo performing the song, with the use of lip-syncing. It’s a narrative also as some elements of the video link to the lyrics such as the use of the trumpet which links in with the chorus line ‘Let’s get down with the trumpets’. This line is possibly a double entendre; meaning to get dance with the music which contains trumpets or to get high which is what they mimic doing in the video. Another form of narrative is a use of a bra being thrown at Rizzle during the line ‘To put your bras in the air’. We put this music video into the category of amplification as mentioned before, it uses both narrative and performance and elements throughout this amplify the lyrics and the meaning behind the song.
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