“Analyse representations in your music video. How does Mise-en-Scene and performance contribute to representation?”

“Analyse representations in your music video. How does Mise-en-Scene and performance contribute to representation?”
Our aim was to represent a young audience as the genre of our music video was pop. We tried to convey our representations by using interacting /socialising scenes such as playing pool and having a drink in a bar. Furthermore, bright lights and colours as well as vibrant props like the juke-box in the pool bar represent the lively and vibrant life style of a young person. Also the dominant colour in the pool bar is red; this sets an ambient ‘romantic’ atmosphere to the scene as the featured couple are at their peak of happiness together.

Also, we wanted the "studio scene" to look authentic and have the same, urban feel as the Pixie Lott studio video. We did this by including shots such as close up of my face singing into a mic and mid-shots from the side just like what features in the original Pixie Lott video.

This gives the feel of young, casual artistry. Also by representing the urban, fast-pace life style that most young people live in today; we used the 'bridge' in the song to display fast appearing images and snippets of the video to show the couples journey as flashbacks. This shows young-love and how fast happening it can be, also the shot of me on my own in Costa (a previous date location) shows how you can be suddenly alone as young love ends. Furthermore in that same shot the line reads "always looking down", at this point I 'look down'; this cannotes depression and how 'low' you feel after a breakup.
Also, to represent Pixie Lott we made sure costume was ideal. In Pixie Lott's video cover of Use Somebody she wears floral pattern; due to this it was discussed that I should also wear florals, therefore I wore a floral skirt to give the same feel for young and "girly". We also did this with Ryan's choice of costume as Kings of Leon wear smart garments we made sure he wore dark coloured shirts or smart jumpers throughout the video to represent the "grungy" feel of the Kings of Leon video.
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